Wine tasting as the construction of “quality”

One of the things vexes me as a writer is how quality gets constructed. How do humans decide what they like and dislike? The simple answer is “we like what’s good.” Slightly less simple, but only slightly, is “we like what we like.” But the longer I think about the subject, the more I think that perhaps the most significant factor in determining quality is a person’s internal narrative. I also believe that how we decide what we like and dislike is intensely important because unless we understand the origin of our internal narrative – and how outside forces shape it – we diminish our intellectual freedom and harm our communities.

Which brings us to io9‘s article, pithily entitled, “Wine Tasting is Bullshit. Here’s Why.” It is useful for my purposes because it is a survey of other articles that discuss the problem with wine tasting. In none of the articles does the idea of “narrative” come up, but I firmly believe that’s the underlying issue.

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